What We Do

A unique, process driven approach to delivering outstanding results for our partners.

Canadian Presence is one of two things.

European Companies – A gateway to America

For European companies Canada should be part of a two-prong strategy widely used after 1945 as Europe was rebuilding its economy, companies where looking to re-engage in North America. Canada was the primary entry point of many famous companies, Philips, Electrolux, Volkswagen, Alcatel, and more recently Ericsson. Canadian Presence has been successful in replicating this approach with many European technology companies in the wireless industry.

We maintain a pragmatic approach where you take advantage of the Canadian markets extreme density in Toronto, Ottawa and Montreal to first successfully sell your solution and simultaneously to engage the American market where success and resources in Canada can be further leveraged.

The Canadian market can likely generate between $1.2 – $2.4M USD in the first 18 months during this period economically engaging the US from Toronto. More details upon request.

American Companies – Effective and Inexpensive

Coming to Canada is different, a lot of myths besides health care and guns (yes, we have them) have prevented US companies from enjoying broader success.

The biggest issue is being “orphaned” on the support side when a decision to buy is made. Canadian companies believe that having a local representative is mandatory especially from the US. The focus of US travelling representatives is few days onsite then out, the scope of the business in Canada is usually borderline fulltime representation. The problem commonly encountered is that US opportunities are also carried by that same representative and are usually higher grossing based on the size of the market (Canada = California), they have a quota and it’s easier to hit it in the US than travelling to Canada, especially with respect to time. The reality and the perception are that it’s expensive to service Canada based on the dollar volume and any next best alternative…except Canadian Presence.


DIRECT SELLING

We absolutely do this, and do it well

ACCOUNT MANAGEMENT

Not as sexy as Direct Selling but good nonetheless. If you’re looking to reduce existing costs or nurture a mature client, we can do that very cost effectively. This can take on several forms being a regulatory requirement to have an “office”, regular visits and engagement to established accounts to free up key personnel, etc..



MARKET REVIEW

Getting a “lay of the land” or in today’s terminology “perspective” is always advisable. Scoping market size, potential, and opportunities mak

COMPETITIVE INTELLIGENCE

The least fulfilling yet most rewarding activity (code for expensive)…Knowing where you stand and where they stand is practical knowledge. We have solid experience in gathering and analyzing market activities. It is always surprising what basic assumptions are completely misunderstood or just plain wrong. Like the wireless carrier launching a competitive price plan that couldn’t track actual usage and was losing millions per week… tons of new customers and looked great in the press releases……true story! Our key philosophy is that it’s only competitive intelligence if they don’t know you have it.

Background

Learn what Canadian Presence can do for you.

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