A unique, process driven approach to delivering outstanding results for our partners.
Canadian Presence is one of two things.
European Companies – A gateway to America
For European companies Canada should be part of a two-prong strategy widely used after 1945 as Europe was rebuilding its economy, companies where looking to re-engage in North America. Canada was the primary entry point of many famous companies, Philips, Electrolux, Volkswagen, Alcatel, and more recently Ericsson. Canadian Presence has been successful in replicating this approach with many European technology companies in the wireless industry.
We maintain a pragmatic approach where you take advantage of the Canadian markets extreme density in Toronto, Ottawa and Montreal to first successfully sell your solution and simultaneously to engage the American market where success and resources in Canada can be further leveraged.
The Canadian market can likely generate between $1.2 – $2.4M USD in the first 18 months during this period economically engaging the US from Toronto. More details upon request.
American Companies – Effective and Inexpensive
Coming to Canada is different, a lot of myths besides health care and guns (yes, we have them) have prevented US companies from enjoying broader success.
The biggest issue is being “orphaned” on the support side when a decision to buy is made. Canadian companies believe that having a local representative is mandatory especially from the US. The focus of US travelling representatives is few days onsite then out, the scope of the business in Canada is usually borderline fulltime representation. The problem commonly encountered is that US opportunities are also carried by that same representative and are usually higher grossing based on the size of the market (Canada = California), they have a quota and it’s easier to hit it in the US than travelling to Canada, especially with respect to time. The reality and the perception are that it’s expensive to service Canada based on the dollar volume and any next best alternative…except Canadian Presence.