What We Do

Market Entry…Market Sustainability

European Companies – A gateway to America

For European companies Canada is the preferred “beachhead” when entering North America.

Why? ….it’s a lot less expensive with faster results.

Canada has one key central economic point, Toronto. By engaging business in the Toronto region, you can effectively cover Canada. The Canadian market is very similar to the US with standards and business methods, there are nuances though. By entering North America via Canada costs are reduced with its high economic concentration and reduced expenses with profit positive reslts within 2 years.

The US while larger economically will have longer sales cycles, travel requirements with regulatory demands. Revenues in Canada are attainable within the first year of operation reducing risk while at the same time engaging the US tactically with shows and events at lower cost.

Canada is the entry point of many famous companies, Philips, Siemens, Electrolux, Mercedes Benz, Loreal, Hyundai, Honda, Datsun, Volkswagen, Alcatel, etc., and even Ericsson.

American Companies – Effective and Local

Trade agreements and disagreements aside, there are manageable differences. A lot of myths exist about doing business here that still permeate the news, most can be successfully navigated with experience and known and grown relationships.

One of the biggest issues for Canadian companies is being “orphaned”, after the buying decision is made support is often neglected. Canadian companies believe that having a local representative in Canada is mandatory especially from the US which creates an unviable model.

Small issues can take on disproportionate heat eliminating profitability. With both countries so similar and close it’s difficult to justify a local representative. Canadian Presence brings “local-light” with a model that preserves profitability, sustains relationships, ensures growth.

DIRECT SELLING

We absolutely do this, and do it well

ACCOUNT MANAGEMENT

If you’re looking to reduce existing costs and continue to nurture a mature client, we do this, cost effectively.

This can take on several forms of engagement from being a regulatory requirement to have an “office”, or regular visits and engagement to established accounts to free up key personnel, etc.

Considerable savings can be accomplished with a fresh perspective on your current methods and fixed overhead.

MARKET REVIEW

Getting a “lay of the land” or in today’s terminology “perspective” is always advisable. Scoping market size, potential, and opportunities makes sense, it’s very close to Competitive Intelligence, just not a sustained gathering over time and is usually a “one-off” contract.

This isn’t an intern doing a Google search and cropping a document together, its 30 days of hard work including interviews and site visits.mak

COMPETITIVE INTELLIGENCE

The least fulfilling yet most rewarding activity (code for expensive)…Knowing where you stand and where they stand is practical knowledge. We have solid experience in gathering and analyzing market activities. It is always surprising what basic assumptions are completely misunderstood or just plain wrong. Like the wireless carrier launching a competitive price plan that couldn’t track actual usage and was losing millions per week… tons of new customers and looked great in the press releases……true story! Our key philosophy is that it’s only competitive intelligence if they don’t know you have it.